Your audience and business
Ownership, exports, domains, and monetization
Straight answers about who owns your work, what you can export, available domains, fees, ads, and account access.
Updated July 30, 2026
These are the practical questions to answer before making Crumb part of your work. This page describes what is available today; where a feature is still limited or planned, we say so.
Do I own my recipes and photos?
Yes. You retain ownership of content you submit or authorize Crumb to import. Crumb receives a non-exclusive license to host, process, display, and distribute that content as needed to operate and improve the service and publish it according to your settings.
You are responsible for having permission to use the content and for reviewing automated recipe drafts before publication. See the Terms of Service for the complete legal language.
What can I export?
You can export your filtered subscriber list as a CSV from Subscribers.
A self-service export for recipes, media, categories, and complete publication settings is not available yet. Crumb also does not hand over a standalone website codebase: your publication remains hosted and operated on Crumb.
Who controls the subscriber list?
You can view, search, filter, and export the subscribers collected through your publication. Crumb stores and processes that information to operate the service. Subscriber information must be used lawfully and in line with the promises made to readers; the Privacy Policy explains how Crumb handles personal information.
Can I use my own domain?
Yes. Every publication includes a changeable your-name.crumb.so address. You can also connect a
domain you own from the dashboard. You purchase and retain ownership of that domain; Crumb guides you
through the DNS records needed to connect it.
How does monetization work?
Paid memberships are in limited rollout, not generally available to every creator. Where enabled, Crumb uses a creator-connected Stripe account and supports monthly and annual memberships in USD. The current Crumb platform fee is 8% of membership payments, and Stripe processing fees are charged separately. Stripe handles identity verification and payouts.
Pricing controls, paid recipes, and checkout will not appear as generally available until the feature is ready for your publication. Confirm availability and current commercial terms with Crumb before promising paid access to readers.
Can I use display ads?
Crumb does not currently provide display ads, an ad network, ad revenue sharing, or a place to paste custom advertising code. If advertising is central to your plan, Crumb does not support that model today.
Will I manage the site myself?
Yes. You use a standard Google-authenticated dashboard to add and edit recipes, change images and website copy, manage categories, review the site, and decide when it is public. Crumb may help prepare the initial import, but you do not need Crumb staff to make ordinary updates.
Crumb continues to provide hosting, the dashboard, and the publishing infrastructure. Authorized Crumb administrators retain operational access needed to run and support the service.
Does Crumb need my Instagram password?
No. An initial recipe import can be prepared from public posts you authorize Crumb to use. If the official Instagram connection becomes available to you, it uses Meta's authorization flow and an encrypted access token. Crumb does not receive your Instagram password and the connection cannot post, comment, or manage your account.
Where are the binding terms?
This guide is a practical overview, not a partnership agreement. The Terms of Service and Privacy Policy govern use of Crumb. Commercial terms for a limited-rollout feature should also be confirmed directly before you enable it.
← Back to creator help