Ownership, exports, domains, and monetization

These are the practical questions to answer before making Crumb part of your work. This page describes what is available today; where a feature is still limited or planned, we say so.

Do I own my recipes and photos?

Yes. You retain ownership of content you submit or authorize Crumb to import. Crumb receives a non-exclusive license to host, process, display, and distribute that content as needed to operate and improve the service and publish it according to your settings.

You are responsible for having permission to use the content and for reviewing automated recipe drafts before publication. See the Terms of Service for the complete legal language.

What can I export?

You can export your filtered subscriber list as a CSV from Subscribers.

A self-service export for recipes, media, categories, and complete publication settings is not available yet. Crumb also does not hand over a standalone website codebase: your publication remains hosted and operated on Crumb.

Who controls the subscriber list?

You can view, search, filter, and export the subscribers collected through your publication. Crumb stores and processes that information to operate the service. Subscriber information must be used lawfully and in line with the promises made to readers; the Privacy Policy explains how Crumb handles personal information.

Can I use my own domain?

Yes. Your public publication includes a changeable your-name.crumb.so address. Crumb Pro lets you connect a domain you own from the dashboard. You purchase and retain ownership of that domain; Crumb guides you through the DNS records needed to connect it.

Can I connect a domain purchased from Wix?

Yes. Wix sells domains, and you can use one with Crumb without creating a Wix website.

1. In Crumb's Settings → Website, connect www.yourdomain.com (or another subdomain).
2. In a desktop browser, open Domains in your Wix account. Next to the domain, choose Domain Actions → Manage DNS Records.
3. Add the two TXT records shown in Crumb. For www.yourdomain.com, enter _crumb.www and _cf-challenge.www as the Host Names; Wix appends your domain. Copy each value exactly from Crumb.
4. Under CNAME (Aliases), set Host Name www to the exact target shown in Crumb. Update the existing www record if there is one. Keep your email and other unrelated DNS records.
5. Save, return to Crumb, and check the connection. DNS changes can take up to 48 hours.

Connecting www.yourdomain.com does not also connect the bare yourdomain.com address. Crumb uses a hostname target and does not provide a fixed IP for Wix's root-domain A record. Wix also does not let you change the name servers of a Wix-purchased domain. If you need the bare domain to work too, contact us for help with your setup.

See Wix's guide to connecting a domain to an external site. For Crumb, use the TXT and CNAME records in your dashboard rather than the generic A-record steps.

How does monetization work?

Crumb Pro lets you connect a Stripe account and supports monthly and annual memberships in USD. The current Crumb platform fee is 8% of membership payments, and Stripe processing fees are charged separately. Stripe handles identity verification and payouts.

Crumb Pro costs $15 USD/month and includes public hosting, custom domains, and Instagram sync where available. Create, manage, and preview your publication for free; new publications need a subscription when they go public. Existing publications keep their publishing terms. If a subscription ends, public access pauses, but your content and dashboard stay available. See pricing.

You can launch with free recipes and email subscribers before choosing anything to sell. Your Crumb plan pays for your publication; it does not require you to charge readers. Paid memberships and cookbooks, where enabled, are separate publishing choices.

Before offering something for sale, open Settings → Payments and finish Stripe setup. Check both payment and payout readiness. An account connection alone does not mean Stripe can accept payments or pay out the proceeds. If Stripe asks for more information, use the recovery controls there to continue setup.

Can I use display ads?

Crumb does not currently provide display ads, an ad network, ad revenue sharing, or a place to paste custom advertising code. If advertising is central to your plan, Crumb does not support that model today.

Will I manage the site myself?

Yes. You use the dashboard to add and edit recipes, change images and publication copy, manage categories, review the publication, and decide when it is public. Crumb may help prepare the initial import, but you do not need Crumb staff to make ordinary updates.

Crumb continues to provide hosting, the dashboard, and the publishing infrastructure. Authorized Crumb administrators retain operational access needed to run and support the service.

Does Crumb need my Instagram password?

No. An initial recipe import can be prepared from public posts you authorize Crumb to use. The Crumb Pro Instagram connection uses Meta's authorization flow and an encrypted access token. Crumb does not receive your Instagram password. It reads authorized posts for recipe imports. Where comment recipe links are enabled, it can also send a private reply containing the matching recipe link when someone comments your keyword. It does not create feed posts for you.

See Instagram connection and import help for the account requirements, future-post default, and optional recent-post import.

Where are the binding terms?

This guide is a practical overview, not a partnership agreement. The Terms of Service and Privacy Policy govern use of Crumb.

← Back to creator help