mise en place
Your recipes are all over the place. We do the prep.
A caption here, a draft there, one good one on a blog you have not logged into since 2021. Send us the links and we gather the lot into a single archive that belongs to you — before you have decided whether you even want a website.
Send me the prep listFree, no account, nothing goes public without you.
“...ok so the trick is you brown the butter FIRST, recipe in caption ⬇️ 200g flour, 1 tsp...”
braised short rib — 3h @160. wine?? ask mum re: the vinegar
Posted 7 years ago · 12 comments · theme no longer supported
“hi! could you send me the focaccia one again? i can’t find the post 😭”
yoursite.com/recipes
- Brown butter chocolate chip cookies
- Wine-braised short rib
- Overnight focaccia
- The one from 2019, rewritten
What we can actually get, and what we cannot.
No platform moves everything, whatever the landing page says. Here is the honest inventory, including the two rows we have not built yet.
- Instagram captionsYears of posts where the recipe is in the caption
- We read your public posts, find the ones with a complete recipe, and rebuild each as a draft page with its photo.
- We do it
- A blog you stopped updatingWordPress, Squarespace, Wix, a theme you no longer like
- Send the links. We rebuild the recipes as pages, and the domain stays yours to point wherever you want.
- We do it
- Newsletter issuesRecipes buried inside Substack or Mailchimp sends
- Same as the blog: send us the archive and the recipes come out as searchable pages instead of email.
- We do it
- Notes, docs, a photographed notebookThe ones that never got published anywhere
- Paste the text into the dashboard and it comes back as a structured recipe you can edit. Takes about a minute each.
- You paste, we parse
- Your email listSubscribers on another provider
- No automatic import yet. Export from your provider and keep sending from there while Crumb collects new readers.
- Not yet
- Video and ReelsRecipes that only exist as spoken instructions
- We do not transcribe video. If the caption has the method we will use that; otherwise it stays on your list.
- Not yet
The archive is yours whatever you decide.
We do the gathering because an empty dashboard is where most recipe websites die. What you get back is a private site with your own work already in it — the strongest possible argument for keeping it, and an easy thing to walk away from if you do not.
Your recipes, photos, readers and domain stay yours throughout. You can export your subscribers as a CSV, change or delete anything, and publish nothing at all. Crumb does the prep; the cooking is still yours.
Reasonable suspicions.
What does the prep cost?
Nothing. The archive we build for you, the website, hosting and the dashboard are all free. Paid memberships are in limited rollout; where they are enabled Crumb takes an 8% platform fee plus Stripe's processing fees.
How long does it take?
Days rather than weeks, depending on how much there is. You get a link to a private site with the drafts already in it, and nothing is public until you say so.
Nothing has to come down first?
Nothing. We build alongside whatever you have. Your blog stays up, your Instagram carries on, and you only move a domain across if and when you want to.
The imported recipes will not be perfect.
They will not, which is why they arrive as drafts. A caption written for Instagram is not a recipe page; expect to fix quantities, tidy steps and delete the ones that were never really recipes. That editing pass is the point.
What if I read all this and do not want a website?
Then you have lost a form. There is no card, no trial clock and no call. Look at the archive we built, and if it is not for you, leave it unpublished.
Give us the links. Keep cooking.
One form, a few URLs, and your handle. The next thing you hear from us is a private site with your recipes in it.
Send me the prep list